Nissan Australia has launched a new campaign highlighting its e-POWER technology, alongside a refreshed visual identity for the brand via Nissan United — part of TBWA — the agency behind the work.
The campaign was designed to demonstrate the benefits of Nissan’s unique e-POWER technology, “Driven by electric. Fuelled by petrol. So, you’ll never need to plug in to recharge”.
The integrated campaign features a 30-second spot where the storyline unfolds against the backdrop of rugged Australian terrain, with the X-TRAIL e-POWER in a playful chase with a futuristic, battery-charged droid.
The spot is anchored with a rendition of Sweet Disposition by Australia’s own Temper Trap.
“It’s a thrilling time for Nissan Australia with the advertising launch of e-POWER alongside our existing comprehensive product line-up,” said Sriram Padmanabhan, Director of Marketing, Nissan.
“This exciting new campaign and reinvigorated visual identity engineers a bolder and braver direction for Nissan in Australia and, along with our Dealer partners, we very much look forward to bringing it to life throughout the coming months.”
Image via Nissan United
Sarah Cajelot, General Manager, Nissan United, added “The driving experience of the e-POWER really is something special. So much so, we kick-started the whole process by briefing the creative team in the vehicle. It’s quiet and smooth, so we had to find a disruptive way to tell Nissan’s e-POWER story.”
Credits
Client
Nissan Australia
TBWA\Melbourne
Chief Creative Officer: Paul Reardon
Senior Creative: Scott Canning
Senior Creative: Siobhan Fitzgerald
Senior Producer: Melina Flood
Nissan United
General Manager: Sarah Cajelot
Precision Marketing & Media Lead: Tony McKay
Revolver
Director: Dani Pearce
Managing Director / Co-Owner: Michael Ritchie
Executive Producer / Partner: Pip Smart
Producer: Sarah Nichols
Director of Photography: Germain McMicking
Arc Edit
Executive Producer: Daniel Fry
Producer: Jess Ryan
Editor: Lucas Baynes
Heckler
Head of VFX: Tom Corbett
EP: Steven Marolho
Head of Production: Amy Jarman
Flame Online: Julian Ford
3D Artists: Maud Chapuis, Rachael Tedesco, Dusan Marjanovic, Philip Wang, Patricio Ducaud, John Trudgian, Nick Kaloterakis
Compositor: Ran Xie
Colourist: Fergus Rotherham
Rumble Studios
Executive Producer: Michael Gie
Engineer: Cam Milne
Level Two Music
Music Supervisor: Karl Richer
Music Supervisor: Mel Pantz
