In October, Dulux Indonesia launched ‘Project Yellow Canteen’ as part of its corporate social responsibility initiative, with the objective of creating a healthier dining environment for students in school canteens.
According to the campaign, the inspiration for the project stemmed from Indonesia’s hot and humid climate, which provides an ideal breeding ground for flies. These insects can transmit more than 65 diseases, including typhoid fever, cholera, and diarrhea. Unfortunately, children are often more susceptible to these diseases due to their sometimes neglectful hygiene practices during mealtimes.
To address this troubling issue, creative agency Innocean Indonesia partnered with Dulux to conduct research, revealing an interesting insight: flies have an aversion to the color yellow.
This discovery prompted the team to explore a simple yet effective solution. An on-ground experiment was carried out, involving two tables — one painted in a vibrant yellow and the other left untouched. The results were striking, as flies were attracted to the non-yellow table.
Taking the experiment to the next level, the team embarked on an on-ground initiative. They transformed several school canteens by painting tables, benches, and walls in cheerful yellow hues. These vibrant ‘Yellow Canteens’ now provide students with cleaner and healthier dining spaces, ensuring their overall well-being and comfort.
The campaign met its goal – ‘Project Yellow Canteen’ by Dulux Indonesia showcased the impact of innovative solutions and social responsibility.
“Using the color yellow to repel flies, it has brightened school canteens and improved student well-being, demonstrating the effectiveness of simple yet impactful ideas in our communities,” said Innocean Indonesia.
All images via Innocean Indonesia
