Estée Lauder marked its limited-edition InCharge Collection, developed in collaboration with designer and author Diane von Furstenberg, through a series of events in Singapore. The series concluded with an appearance at the Changi Airport Terminal 1 Departure Transit Hall.
Through a series of events, Diane von Furstenberg connected with women across industries and the wider community in Singapore.. “Her visit underscored the campaign’s central message: being InCharge means owning one’s journey with confidence, individuality, and purpose,” the brand said in a statement.
The events began with a luncheon hosted by Estée Lauder, with von Furstenberg as guest of honor. She was joined by five women from Singapore: Janice Koh, actress; Leanne Robers, entrepreneur and tech investor; Tjin Lee, Head of Gusto Collective SEA; Tan Kheng Hua, actress; and Winnie Chan, CEO of Bynd Artisan.
Von Furstenberg was also joined at the airport by senior management from Estée Lauder Travel Retail, Changi Airport Group, The Shilla Duty Free Singapore, and local media publishers.
“Travel is often a moment of transition and self-reflection, which makes it a powerful setting to celebrate the InCharge message. This collaboration with Diane von Furstenberg brings empowerment, innovation and elegance together, and we are proud to debut it through a Changi 1st experience for our travellers,” said Lina Ly, Senior Vice President of Travel Retail Asia-Pacific, The Estée Lauder Companies.
View this post on Instagram
