KFC Singapore and Pizza Hut Singapore have appointed WPP Media as the integrated media agency following a competitive pitch. The mandate includes media strategy, planning, and buying for both brands in Singapore.
The partnership is a “strategic step” for KFC Singapore and Pizza Hut Singapore as both brands focus on enhancing their presence in a competitive market and driving sales growth. In the quick-service restaurants (QSR) sector, which uses data-driven marketing and direct-to-consumer strategies, WPP Media will partner with the brands.
Through the partnership, WPP Media will use WPP Open, the company’s agentic marketing platform, to support KFC Singapore and Pizza Hut Singapore in their objectives. This includes developing campaigns to deepen customer understanding, identify growth avenues, and drive sales and brand loyalty. The focus will be on media budgets and campaigns delivering measurable results aligned with their market ranking.
The mandate extends WPP Media’s partnerships with KFC and Pizza Hut across the UK, Europe, MENA, APAC and South Africa
“WPP Media stood out with its AI-powered tool, WPP Open platform which was brought to life in their Media Strategy,” said Jaslyn Lam, Director of Marketing & Food Innovation, KFC Singapore.
“Just as vital was the calibre of their team and the WPP Media leadership’s clear commitment to active involvement and a collaborative partnership. We’re excited about the future possibilities this partnership holds.”
“For Pizza Hut Singapore, the ability to turn consumer insights through WPP Open AI platform, into real business growth was paramount in our search for a media partner,” said Jayss Rajoo, Director of Marketing & Food Innovation, Pizza Hut Singapore.
“WPP Media also stood out with their media rigor and their passionate team.”
