Get Spotlight

East Asia

Archives

Gay Son coming out to his father Taiwan McDonalds- Branding in Asia Magazine

Gay Son Comes out to Dad in Touching McDonald’s Commercial

In a touching ad a homosexual son comes out to his dad. At first it doesn't go very well, but then the...
March 11, 2016

Korean Air to Begin Direct Route to Iran

Though cargo aircraft flew irregular runs between Seoul-Tehran in the 1970s, no South Korea-flagged passenger aircraft has landed on Iranian soil.
March 11, 2016

Samsung’s Arabic App to Fight Illiteracy Wins Grand Prix at Dubai

Samsung's 'KalimaLock' has been awarded a Grand Prix at Dubai. Samsung is the maker of the app to encourage children to use...
March 11, 2016
Donald Trump China

Trump says China is Ripping off America, Calls for 45% Tariff

Rather than blaming U.S. companies for moving the jobs, Trump is set on blaming the countries that gladly take the boost to...
March 11, 2016

Alibaba Eyes Big Expansion with $3 Billion Loan

Alibaba, led by founder Jack Ma, has been expanding in areas beyond its core e-commerce base, such as online video, as volume...
March 10, 2016

Categorically Open – Brands Still Fail to Take Categories Seriously in China 

While Procter & Gamble misread China as a developing market typified by price sensitive consumers, key category competitors, on the other hand,...
March 9, 2016
Kim Jong Un loses 20 kg

What if North Korea’s Kim Jong-un Were to Drop 20kg?

We don't do nearly enough coverage of personal branding on our site. So here it is: what if North Korea's Kim Jong-un,...
March 8, 2016
North Face China

North Face China Makes Energy BBDO Shanghai Lead Agency

The North Face China has assigned Energy BBDO Shanghai as their lead agency for the launch of their new product line in...
March 8, 2016
Havas Donald Chan

Havas Appoints Donald Chan as CEO China

Chan joins the agency from Leo Burnett China, where he was the Chief Executive Officer. His previous stint also includes running JWT...
March 8, 2016

Mesmerizing Line, Circle, Wave for Daiichi Hat & Cap

These hypnotizing print images were created by Creators Group Mac in Tokyo for Daichi Hat & Cap company in Japan.
March 6, 2016
Double A Paper Lost Dog

Double A Korea – The Greatness of Paper

It's tough for a paper company in the digital age. Thailand-based Double A, has launched 'The Power of Paper' campaign via Diamond...
March 6, 2016
Nissan Intelligent Parking Office Chair 2 - Branding in Asia Magazine

Nissan Creates Intelligent Parking Office Chair – You Know you Want One

Nissan has developed a motorized office chairs that put themselves away to keep your office tidy.
March 4, 2016

The Latest

Motion Sickness

‘Outside, Your Comfort Zone’ – Kathmandu Launches Global Campaign

McCann Worldgroup Thailand

L’Oréal Groupe Repurposes Beauty Products for Expressive Art Therapy in Thailand

DMAP

Boomerang Awards 2025 Embraces ‘WEiMAGINE’ Theme and a Focus on Sustainability

Dentsu Singapore

From Product to Feeling – Luxury is Now an Experience Game

New York Festivals

NYF Radio Awards Welcomes Publisher and Media Expert Steve Ahern OAM to the 2026 Advisory Board

Ogilvy Australia

KFC Launches a Playful Romantic Campaign Film for ‘Sweet Tokyo’

Havas Red

Q&A: Steve Fontanot on the New Reality of CEO Visibility and Influence

DDB Group Singapore

Google Gemini Campaign in Indonesia Co-Created Using Student Prompts

IPG Mediabrands APAC

H&M Appoints IPG Mediabrands as Media Agency of Record in Asia

Get more brand in your diet

Subscribe to the Almost Daily Update

We never share your info, we only share ours

spotlight

Get Spotlight
CloseMenu

Subscribe to our Newsletter

We never share your info. We only share ours.