The Cannes Lions International Festival of Creativity has announced the first Lion winners of 2026, across the Audio & Radio, Creative Brand, Creative B2B, Health & Wellness, Lions Health and United Nations Foundation Grand Prix for Good, Outdoor, Pharma, and Print & Publishing Lions.
AB InBev has also been named the Cannes Lions Creative Marketer of the Year 2026 and awarded the inaugural Creative Brand Lion Grand Prix for ‘AB InBev: Creativity at Scale’, developed by Anheuser-Busch InBev, Leuven.
Below are the Grand Prix winners and APAC-winning work from across the region.
Winners Day One
Audio & Radio Lions
The Audio & Radio Lions received 513 entries, with 15 Lions awarded: 2 Gold, 5 Silver, 7 Bronze. The Grand Prix went to ‘Coquí Alarmed’, for Hyundai Puerto Rico, by BBDO Puerto Rico, Guaynabo. The work replaced the standard factory lock sound in partner rental cars with the call of the coquí frog, a symbol of Puerto Rican culture.
“‘Coquí Alarmed’ stood apart because it made the Jury think about our own category in a new way,” said Oriel Davis-Lyons, Chief Creative Officer, Mother New York, and Audio & Radio Jury President.
“Though it was rooted in a hyper-local insight, its execution and impact were universally admired. It shows that even in a ‘Classic’ category like Audio & Radio, it’s still possible to push the definition to exciting new limits whilst delivering serious business impact.”
APAC Winners
Silver Lions
- Leo India, Mumbai, ‘The Unofficial Official Sound of F1’ for Sting
- TBWA\China, Shanghai, ‘The Yangzhou Qiao Bei Musical Suite’ for Yangzhou Municipal Bureau of Culture, Radio, TV and Tourism, China
Bronze Lions
- Colenso BBDO, Auckland, ‘Ads in My Phone Call’ for Skinny
- Dentsu Inc., Tokyo, ‘Voice of Food’ for Ajinomoto Co., Inc.
Creative Brand Lions
A new award for 2026, the Creative Brand Lions recognize brands building the systems, cultures, and capabilities that make creative marketing repeatable. From 73 entries, 2 Lions were awarded: 1 Creative Brand Lion and the Grand Prix. The Grand Prix was presented to ‘AB InBev: Creativity at Scale’, for AB InBev, by Anheuser-Busch InBev, Leuven, for work highlighting how creativity can be embedded into organizational culture as a structured growth capability across a global business.
“This Lion is unique because it evaluates the inputs – the capabilities and processes – behind the creative work that drives results,” said Marcel Marcondes, Global Chief Marketing Officer, AB InBev, and Creative Brand Lions Jury President.
“Not just across one campaign or quarter, but across years, brands, and geographies. With no Gold, Silver or Bronze awarded, we treated those shortlisted as if they were winners, and the Grand Prix selected by the Jury best delivered on the category definition.”
Creative B2B Lions
The Creative B2B Lions received 355 entries, with 11 Lions awarded: 2 Gold, 4 Silver, 4 Bronze. The Grand Prix went to ‘The Faroe Islands Space Program’, for SKF, by NORD Stockholm.
“SKF, a global leader in industrial bearings and friction reduction, rejected the rational specs playbook entirely,” said Ty Heath, Global Director, Thought Leadership, GTM Strategy, and Creative B2B Lions Jury President.
“Instead, they did something awe-inspiring: an actual space program, built to bring their belief in frictionless work to life. Unmissable, unforgettable, and very distinctive. This is creative bravery in B2B. SKF proved that creative bravery in a commodity category delivers real business results.”
APAC Winners
Gold Lions
- VML Bangkok, ‘Soil Stay’ for Tra Mongkut Fertilizer
Silver Lions
- Dentsu Creative Auckland, ‘Reverse Media Schedule’ for Sea Cleaners & JCDecaux
- Ogilvy Singapore, ‘Vaseline Originals’ for Vaseline
Health & Wellness Lions
The Health & Wellness Lions received 889 entries, with 31 Lions awarded: 5 Gold, 10 Silver, 15 Bronze. The Grand Prix went to ‘The Periodic Fable’, for The Ordinary, by SMUGGLER, London, and Uncommon Creative Studio, London. The work reframed beauty advertising by identifying unregulated marketing terms and reclassifying them within a reimagined periodic table.
“It’s an outstanding commentary on how the obsession with skin trends is getting more out of control every day,” said Kainaz Karmakar, Chief Creative Officer, Ogilvy, India, and Health & Wellness Jury President.
“When health, creativity, craft and culture intersect in the best way possible, work like this is born. This piece was more than deserving. It was undeniable.”
APAC Winners
Gold Lions
- DAVID London / Ogilvy Singapore, ‘Art’s Missing Period’ for Kotex
Silver Lions
- VML Sydney, ‘Magnif-Eye’ for 1001 Optometry
- The Refinery Mumbai / Brand David Communications Mumbai, ‘Indianis Dentris’ for Colgate
Bronze Lions
- Leo Singapore, ‘Vaseline and the Real Nigerian Prince’ for Vaseline
- DAVID London / Ogilvy Singapore, ‘Art’s Missing Period’ for Kotex
- Ogilvy Mumbai, ‘Renu vs the City’ for St. Jude India ChildCare Centres
Lions Health and United Nations Foundation Grand Prix for Good
The Lions Health and United Nations Foundation Grand Prix for Good was awarded to ‘Vehicle of Hope’, for Caritas, by Differ Stockholm.
Outdoor Lions
The Outdoor Lions received 1,410 entries, with 40 Lions awarded: 7 Gold, 13 Silver, 19 Bronze. The Grand Prix went to ‘Field Barcode’, for Mercado Livre, by GUT São Paulo. The work turned Brazil’s Pacaembu stadium pitch into a 104-metre-wide barcode for people to discover, scan, and interact with Mercado Livre in real time.
“Awarding ‘Field Barcode’ the Grand Prix was pure joy,” said Aaron Starkman, Global Chief Creative Officer, Rethink, Global, and Outdoor Jury President.
“Before the Jury even met in Cannes, I saw a soccer pitch reimagined as a giant barcode and fell in love with it. That same reaction was what I hoped the Jury would share. Outdoor is about being seen in the real world, not online. It’s a physical experience that stops you in your tracks, proving the world’s oldest medium is still our most surprising way to connect.”
APAC Winners
Gold Lions
- TBWA\Sydney, ‘Sunburnt Car’ for mycar
Silver Lions
- Leo Hong Kong, ‘Back to Kai Tak’ for Cathay
Bronze Lions
- BLKJ Havas Singapore, ‘A.I. Irresponsibly’ for Brewlander
- LePub Singapore / LePub Milan, ‘Rooftop Revival’ for Heineken
Pharma Lions
The Pharma Lions received 236 entries, with 7 Lions awarded: 1 Gold, 2 Silver, 3 Bronze. The Grand Prix went to ‘Relax Your Tight End’, for Novartis, by Fallon, Minneapolis. The work turned prostate cancer screening into a Super Bowl spot.
“What makes work Grand Prix? When the whole is more than the sum of great individual parts,” said Tracey Brader, Chief Strategy and Innovation Officer, Omnicom Health, and Pharma Lions Jury President.
“And this work ticked all the boxes. Based on a relatable human truth. Appropriate to the audience. Deploying celebrity authentically. Integrated from the Super Bowl to Social to PR. Bold. Humorous. All while addressing a genuine issue.”
APAC Winners
Gold Lions
- Ogilvy Shanghai, ‘Viagra Blue Brands’ for Viatris
Bronze Lions
- Humour Me, New Delhi, ‘Sawaal Uthao’ for Tata 1mg
Print & Publishing Lions
The Print & Publishing Lions received 418 entries, with 13 Lions awarded: 2 Gold, 4 Silver, 6 Bronze. The Grand Prix went to ‘Look Familiar?’, for Heinz Ketchup, by Rethink, Toronto.
“The Grand Prix had to be Heinz,” said Jessica Apellaniz, Chief Creative Officer, Wieden+Kennedy, Mexico, and Print & Publishing Jury President.
“What we rewarded wasn’t the absence of the product. We rewarded the presence of the brand. The campaign trusted the audience, trusted years of consistency, and trusted that a brand built over time could do the work. Its simplicity wasn’t an executional choice – it was proof of extraordinary confidence. In a year obsessed with adding more, the best work had the confidence to remove.”
Special Awards
Healthcare Network of the Year:
1. Klick Health
2. Ogilvy Health
3. Real Chemistry
Healthcare Agency of the Year:
1. Klick Health, Toronto, Canada
2. Ogilvy Health, New York, United States
3. 21GRAMS, New York, United States
The Entertainment Person of the Year 2026 Award was also presented to Eddy Cue, SVP of Services and Health at Apple, live on stage.
