FUJIFILM India has announced the Fujifilm Spectrum India Tour 2026, a multi-city roadshow that will showcase the company’s imaging technologies through hands-on experiences, demonstrations, exhibitions, and educational sessions across India.
Operating under the theme “Imagine. Create. Inspire.”, the tour will travel across the country. According to the release, Spectrum is an experiential festival centered on the Fujifilm imaging ecosystem and a “Click to Print” narrative, featuring curated image gallery displays showcasing visual storytelling.
“At FUJIFILM India, we are committed to delivering innovative products, solutions, and experiences that embody our Group purpose of ‘Giving our world more smiles.’,” said Koji Wada, Managing Director, FUJIFILM India.
“The Fujifilm Spectrum tour is a testament to our belief in bringing diverse ideas, unique capabilities, and extraordinary people together. We are thrilled to provide a platform where creators can experience our rich heritage in photography seamlessly fused with cutting-edge technology.”
Designed for photography enthusiasts, visual creators, photography students, and existing Fujifilm users, the roadshow will include dedicated Touch & Try zones covering vlogging, cinema, street and travel photography, portraiture, premium imaging, and the GFX system. Visitors can also explore instax products, photo imaging solutions with live print demonstrations, binoculars, optical devices, and products from accessory partners.
“Indian creators are no longer just taking photos or shooting video; they are crafting comprehensive visual stories,” said Arun Babu, Associate Director, Imaging Solutions Division, FUJIFILM India Private Limited.
“The Fujifilm Spectrum tour is designed exactly for this new era of visual expression. By bringing our imaging portfolio from the X Series and large-format GFX to instax™, QuickSnap, Optical Devices, and compact dye-sublimation printer ASK 400, we aim to provide hands-on experience and community support to the creators to further elevate their craft.”
The tour’s Experience Passport Challenge invites attendees to collect stamps by participating in activities across different Touch & Try zones, creator sessions, and experience areas for entry into merchandise giveaways. Interactive treasure hunts will include challenges such as “Spot the X-T30III,” “Shoot your friend,” and “Shoot & Vlog” contests using the Fujifilm X App.
According to the release, the tour also serves as a physical extension of Fujifilm X Academy, the company’s community-driven photography platform, with hands-on sessions led by Fujifilm X-Mentors and engineers.
