BBC Studios has appointed Australian independent marketing consultancy Mindbox to help support the growth of its branded services and content across Asia.

Starting next month, Mindbox will be tasked with analyzing and leveraging key behavioral insights to drive customer acquisition, diversified viewership, and retention across its Pay TV and OTT services.

“Working with a brand like BBC Studios Asia is exciting for our team as it is both a global leader and a challenger brand across different segments,” said Founder and CEO of Mindbox, Nic Halley.

“There’s an exciting opportunity for further growth across content, distribution and licensing services and we’re thrilled to be able to work in tandem with the team to help them open new channels and better understand consumers preferences and behaviors.”