Bastion Reputation Taps Campbell Fuller as Principal Consultant

Bastion Reputation has appointed experienced communications leader Campbell Fuller to the role Principal Consultant, Crisis, Risk and Regulation.

Campbell is an exceptional corporate and crisis communications professional with an extensive background in crisis and risk strategy and management. Campbell most recently held the position of Executive Director Communications at New South Wales Treasury. Prior to this, he spent nine years as General Manager Communications and Media Relations at the Insurance Council of Australia.

Campbell has led teams of communications professionals in crisis and issues management and provided extensive advisory service to executives. He brings a wealth of experience having also worked as a journalist in Melbourne and held leadership roles in two agencies.


The appointment continues the ongoing growth in Bastion Reputation’s Sydney office, as Campbell joins Tess Salmon, fellow Principal Consultant, Major Infrastructure and Industry Transition, and consultants Sally Taylor and Kaysia Thompson.

Bastion Reputation Managing Director Clare Gleghorn said: “We’re excited to have Campbell join our team to build on the strong growth in our business nationally, driven from our offices in Sydney, Melbourne and Canberra.

“Campbell’s appointment builds on the significant experience and expertise in our Sydney office and is an important step in continuing to meet the needs of our diverse list of clients across Australia. Our work as trusted advisors supporting leaders during times of crisis with skill, care, and support, has always been a hallmark of our business and Campbell’s deep experience in helping businesses, organisations and leaders through their most challenging times, as well as his experience as a senior practitioner across multiple sectors, will be an asset to our clients and to our team.”

Campbell said: “I am thrilled to join Bastion Reputation. This is a rare opportunity – being part of the growth of a business that has already forged an impressive name for excellence and effectiveness.


“Australian companies and organisations are operating in challenging and rapidly changing social, economic and political times. Being prepared for a crisis – and having the right team at hand to help steer corporate leaders and their organisations through reputational and financial difficulties – has probably never been more important. I am excited to support the expansion of Bastion Reputation’s Sydney and Melbourne offerings while working with clients nation-wide, and collaborating with some of the most talented client-focused specialists in the communications sector.”


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