Vintage Malaysia Tourism Posters Offer View of Branding Past


Malaysia’s tourism campaign, “Malaysia, Truly Asia” first launched in 1999 and remains one of the most well-known place branding campaigns ever –just about anyone who has heard the jingle only once can easily hum the tune.

Come on, you know you just sang it out loud. Malaysia, Truly Asia.

Previously known as the Federated Malay States, which were established by the British government in 1895, and lasted until 1946, the name and geography saw several changes until finally called Malaysia in 1963.

 
 

Read More: The Captivating Art of Vintage Japanese Steamship Posters

The area has long been a favorite destination for travelers. The Southeast Asian nation rests partly on the Malaysian Peninsula and partly on the island of Borneo, and offers a great mix of beaches, rainforests and metropolitan settings, while the cultural traits are infused with Malay, Indian, Chinese and European influences.

Take a step back in time with some vintage (and some kinda vintage) posters from Malaysia’s past.

 
 


Vintage Malaysia Travel Posters - Branding in Asia 12 Vintage Malaysia Travel Posters - Branding in Asia 11

vintage-malaysia-travel-poster

Vintage Malaysia Travel Posters - Branding in Asia 13

Vintage Malaysia Travel Posters - Branding in Asia 9 Vintage Malaysia Travel Posters - Branding in Asia 8 Vintage Malaysia Travel Posters - Branding in Asia 7

Vintage Malaysia Travel Posters - Branding in Asia 4

vintage-malaysia-travel-poster Vintage Malaysia Travel Posters - Branding in Asia 3 Vintage Malaysia Travel Posters - Branding in Asia 2 Vintage Malaysia Travel Posters - Branding in Asia 10
Vintage Malaysia Travel Posters - Branding in Asia 6

Some hotels

Vintage Malaysia Travel Posters - Branding in Asia 5

vintage-malaysia-hotel-majestic

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