Vietnam’s 333 Beer and Dentsu Create Three Hundred Thirty-Three Beats of Love

Vietnam’s biggest beer brand, 333, pronounced in Vietnamese “Ba Ba Ba”, has a new campaign aimed at younger drinkers. It’s the standard scripting: hero guy and a girl miss each other. Will fate bring them back together?

Dentsu Vietnam depicts his heartbeat in the form of an onomatopoeia “ba ba ba”.



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