Victoria’s Secret has announced actress Triptii Dimri as its first-ever Indian brand ambassador. The brand also unveiled a teaser of its upcoming Summer Signature campaign through a digital film.
Alongside the announcement, the campaign film captures themes of confidence, comfort, and modern femininity. Conceptualised and executed by Mumbai-based creative agency Makani Creatives, the campaign places Dimri at the centre of a narrative focused on individuality and self-expression.
The video introduces Dimri as the face of Victoria’s Secret in India, reflecting a shift toward more localised storytelling. Anchored in themes of self-expression and confidence, the film positions the actor in a narrative aligned with individuality and comfort.
Shared by the actor on social media, the film features her in distinct looks styled by Anaita Shroff Adjania, moving across moods that blend sleepwear, casual styling, and statement fashion. The narrative is led by a voiceover where she says, “Ready for something iconic. To me, being sexy is not just about the looks, it’s about the confidence — it’s how comfortably you carry yourself and who you truly are,” reinforcing the film’s message around confidence and self-expression.
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Conceptualised by Makani Creatives, the film is designed as a cultural bridge, bringing together a global brand voice with locally relevant storytelling. The campaign rollout is expected to build further on this narrative in the coming weeks as part of Victoria’s Secret’s Summer Signature campaign in India.
“Victoria’s Secret first ambassador campaign in India was about more than visibility, it’s about connection. We’ve evolved the brand narrative from ‘distant’ to ‘driven,’ focusing on how Indian women actually define confidence today. It’s an elevated yet authentic approach that finally makes the Victoria’s Secret brand message resonate with the Indian audience,” said Sameer Makani, Director, Makani Creatives Pvt Ltd.
