Salesforce has announced the expansion of its collaboration with InMobi to accelerate InMobi’s AI-driven growth across its global advertising ecosystem.
As part of this transformation, InMobi is leveraging Salesforce solutions to power an AI-first unified operating model across its global business. These include Agentforce Sales, which streamlines pipeline management and customer engagement, and Agentforce Service, which enhances advertiser and partner support operations. This integration of AI capabilities into sales workflows is enabling automation and data-driven decision-making.
Raman Srinivasan, Senior Vice President – Digital Transformation & CIO, InMobi, said, “InMobi is building the next generation of AI-powered advertising solutions for a mobile-first world, and digital excellence is a critical enabler of that ambition. Our long-standing partnership with Salesforce continues to support us in strengthening the operational backbone required to execute on this vision with speed, consistency, and precision.”
Mankiran Chowhan, Managing Director at Salesforce India, said, “Advertising is at an inflection point—where advantage will no longer come from scale alone, but from how intelligently and efficiently ecosystems operate. The future belongs to organisations that can unify data, AI, and workflows to move from reactive execution to predictive, real-time engagement.”
Looking ahead, said a release, InMobi and Salesforce will further deepen the partnership through the adoption of Tableau and Agentforce, co-developing agentic AI workflows that enable predictive insights, faster resolution, and more proactive advertiser and partner engagement
