UM Appoints Matt Evans Managing Partner Leading the Optus Account

Media agency UM has appointed Matt Evans as Managing Partner leading the Optus account. Based in Sydney, Evans is tasked with evolving UM’s strategic media approach for Optus, UM said.

“Optus is a powerful Australian brand focused on developing positive connections with people across Australia,” said Anathea Ruys, CEO UM Australia.

“The team at Optus are leading marketers who think strategically and have a clear, well-articulated vision and plan for the brand.”


Evans was most recently Head of Client Partnerships at Carat Australia where he led teams focused on collaboration, personal growth, and delivering success for brands including George Weston Foods, NOVA Entertainment, Mastercard, and the Sydney Children’s Hospital Foundation.

“This is an account that is so energising and exciting for people to work on, I knew that we needed an incredible leader for this team and from the first conversation I had with Matt, I was convinced he was the right person,” said Ruys.

“His wealth of experience across media agency, media partner and creative agency, combined with his nuanced and intelligent thinking, is the ideal blend for a client as world-class as Optus.”

Ben McCallum, Managing Director, UM Sydney added: “Exceptional work comes from exceptional people, and we simply couldn’t pass up the opportunity to bring someone like Matt into UM’s team.  Matt has a wealth of experience across almost all facets of media and marketing and will add significant value to the development of the Optus partnership and our people here at UM.


On his new role, Evans said: “It’s pretty incredible when you have that “stars align” moment in your career, especially when there are ticks on so many levels. I’m pumped to be joining this incredibly talented team at UM at such an exciting time for both the agency and Optus.”

Based in Sydney Evans reports directly to UM Managing Director, Sydney Ben McCallum.  His appointment is effective immediately.


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