TikTok has launched a new campaign pitching all of the things it offers to people of all ages. As part of the brand campaign, creative agency We Are Social has put together a 30-second spot to highlight the app’s diverse content.
The ‘Now you know’ campaign, features the best of TikTok learning content and features Australian creators including @shepmates, @theaussierapunzel, @chebbo, @astrokirsten, @shesgotlegs, @tom_ismyname, and @himynameispriya, offering up their top tips. The campaign also features a TikTok hub showcasing some of the best “edu-tainment” content and creators available on the platform.
“There’s a huge misconception that TikTok is exclusively for lip-sync and dance videos,” said Ben Clare, executive creative director at We Are Social Australia.
“Over the last few years, it has become one of the largest learning platforms in the world, home to everything from cleaning hacks, to astrophysics to how to put sunscreen on a toddler without the drama. It’s the home of everything you never knew you needed, and we wanted to celebrate that in an equally entertaining way.”
”TikTok Australia has always been super passionate about utilizing the amazing local creator, creative, production and entertainment industry talent we have at our fingertips, which is why we were so excited to finally craft our first wholly Aussie TVC,” said Serena Leith, marketing director ANZ at TikTok.
Brand: TikTok Australia
Marketing Director AU/NZ: Serena Leith
Marketing Manager AU/NZ: Olivia Platt
Marketing: Lou Campbell
Marketing Specialist: Aoife Bergin
Creative Agency: We Are Social Australia
Executive Creative Director: Ben Clare
Copywriter: Jono Shannon
Art Director: Alex Newman
Senior Producer: Lucinda Hayden
Account Director: Dennelle Exton
Designer: Oliver Ryan
Production Company: Short Term Girlfriend
Director: Toby Morris
Executive Producer: Melanie Reardon
Dop: Mitch Ayers
Casting: Mcgregor Casting
Editor: Tim Eddy
Music & Sound: Noise International
Grade & Online: Matt Fezz
Media Agency: Zenith Media
Strategy Director: Kelly Mallia
Group Business Director: Katrina Stratton
Account Director: Becky Mcmillan
Account Manager: Cecily Walker-Cox
Account Coordinator: Elina Hu