TikTok is More Than Just Lip-Sync and Dance Videos Says Brand Campaign

TikTok has launched a new campaign pitching all of the things it offers to people of all ages. As part of the brand campaign, creative agency We Are Social has put together a 30-second spot to highlight the app’s diverse content.

The ‘Now you know’ campaign, features the best of TikTok learning content and features Australian creators including @shepmates, @theaussierapunzel, @chebbo, @astrokirsten, @shesgotlegs, @tom_ismyname, and @himynameispriya, offering up their top tips. The campaign also features a TikTok hub showcasing some of the best “edu-tainment” content and creators available on the platform.

“There’s a huge misconception that TikTok is exclusively for lip-sync and dance videos,” said Ben Clare, executive creative director at We Are Social Australia.


“Over the last few years, it has become one of the largest learning platforms in the world, home to everything from cleaning hacks, to astrophysics to how to put sunscreen on a toddler without the drama. It’s the home of everything you never knew you needed, and we wanted to celebrate that in an equally entertaining way.”



”TikTok Australia has always been super passionate about utilizing the amazing local creator, creative, production and entertainment industry talent we have at our fingertips, which is why we were so excited to finally craft our first wholly Aussie TVC,” said Serena Leith, marketing director ANZ at TikTok.


Brand: TikTok Australia

Marketing Director AU/NZ: Serena Leith

Marketing Manager AU/NZ: Olivia Platt

Marketing: Lou Campbell

Marketing Specialist: Aoife Bergin


Creative Agency: We Are Social Australia

Executive Creative Director: Ben Clare

Copywriter: Jono Shannon

Art Director: Alex Newman

Senior Producer: Lucinda Hayden

Account Director: Dennelle Exton

Designer: Oliver Ryan


Production Company: Short Term Girlfriend

Director: Toby Morris

Executive Producer: Melanie Reardon

Dop: Mitch Ayers

Casting: Mcgregor Casting


Editor: Tim Eddy

Music & Sound: Noise International

Grade & Online: Matt Fezz


Media Agency: Zenith Media

Strategy Director: Kelly Mallia

Group Business Director: Katrina Stratton

Account Director: Becky Mcmillan

Account Manager: Cecily Walker-Cox

Account Coordinator: Elina Hu

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