Agency News, Stagwell Spotlight

The Kelce Brothers, Flau’jae Johnson, Eric Cantona, and More to Appear at Stagwell’s Sport Beach

Sport Beach takes place from June 17th to June 20th assembling athletes, marketers, and global leaders exploring the intersection of sport, creativity, and culture.

by BIA Staff

May 25, 2024

Stagwell has announced the roster of athletes and brand partners confirmed for SPORT BEACH 2024 (June 17-20th) at the Cannes Lions International Festival of Creativity including Jason and Travis Kelce, Karen Carney, Mary Earps, Draymond Green, DeAndre Hopkins, Flau’jae Johnson, and Amanda Kassar.

As sports, business, and culture increasingly converge, Stagwell will host conversations with athletes and brands working together to connect with consumers in an authentic way. Four-time NBA champion and media personality, Draymond Green, will be featured in the programming.

Manchester United legend Eric Cantona, former professional soccer player Karen Carney, professional soccer player Mary Earps, football player DeAndre Hopkins, basketball player Flau’jae Johnson, pilates instructor Amanda Kassar, Super Bowl champion and seven-time Pro Bowl honoree Jason Kelce, two-time Super Bowl champion and star NFL tight end Travis Kelce, and dancer and entertainment icon Jess King will also participate in featured programming and appearances.

These athletes speak to several growing trends in sports and business, including the integration of sporting icons into the global apparel business, the growth of women’s sports and the proliferation of athlete-driven media.

Athletes at Stagwell Sport Beach

Carmelo Anthony (basketball)
Eric Cantona (soccer)
Karen Carney (soccer)
Mary Earps (soccer)
Draymond Green (basketball)
DeAndre Hopkins (football)
Flau’jae Johnson (basketball/music)
Amanda Kassar (pilates)
Jason Kelce (football)
Travis Kelce (football)
Jess King (dancer)

“Sport Beach puts athletes and marketers together for real conversations – and serious play,” said Stagwell’s chief brand and communications officer Beth Sidhu.

“Our attendees can expect Sport Beach to be a different kind of experience at Cannes Lions that capitalizes on the many intersections within sport, creativity and culture.”

Event Highlights

Wine & Spirits Festival: NBA 10-time All-Star Carmelo Anthony and business partner Asani Swann will host the first-ever Wine & Spirits Festival at Cannes Lions on Thursday, June 2th0, featuring tastings of their flagship wine brand VII(N) The Seventh Estate, alongside:

– Casa Azul Tequila Soda from two-time Super Bowl champion Travis Kelce

– Garage Beer by Super Bowl champions and brothers Jason Kelce and Travis Kelce

– La Fête du Rosé from co-owner and Golden State Warriors point guard Chris Paul

– Le Portier premier cognac from NFL Hall of Famer Shannon Sharpe

– The Paloma by Don Julio, the official cocktail of Sport Beach 2024

Pickleball with the Pros: Patrick Mouratoglou, legendary tennis coach of Serena Williams and current coach of Danish star Holger Rune, and Recess Pickleball, will each lead a pickleball clinic at Sport Beach ahead of a team tournament sponsored by Snapchat.

Podcast Recordings: Sport Beach will host recordings of some of today’s most popular podcasts including:

– ‘A Touch More’ with Sue Bird and Megan Rapinoe

– ‘New Heights with Jason and Travis Kelce’

– ‘Nightcap’ with Shannon Sharpe and Chad “Ochocinco” Johnson

AR Comes to Sport Beach: Stagwell’s ARound, a shared augmented reality platform for teams and stadiums, will showcase a new interactive experience at Sport Beach that unites fans and brands for an immersive and engaging event.