The Caples Awards, known for being the creative show run by creative people for creative people, has announced it is open for entries for 2022.
All entries are free and as awards custodian, Patrick Collister so humbly puts it, “We are complete idiots.”Collister, former ECD of Ogilvy London and Head of Design at Google’s creative thinktank The Zoo, adds “We don’t want agencies’ money, we want their very best work.”
Founded in 1978 by copywriter Andi Emerson, The Caples has always existed to recognise and reward “work that works” because, as Collister says, “we know how darned difficult it is to do.”
The ambition is to grow The Caples into one of the world’s biggest and most prestigious shows because it levels the playing field. Now the small design shop can compete equally with the big network agency. Winning work is determined not by budget but by its creative worth.
The show is only able to operate thanks to the generosity of its sponsors. In 2022, BBDO Worldwide and WPP are continuing to provide support, now with additional help from Publicis Groupe UK.
“It is fantastic that these massive groups have put competition aside to declare their shared commitment to creativity. We owe a debt of gratitude to Andrew Robertson, President of BBDO Worldwide, to Mark Read, CEO of WPP, and to Annette King, CEO of Publicis Groupe UK.”
The Best in Show Award is sponsored by BBDO, whose mantra has always been ‘the work, the work, the work, while the Courageous Client Award is sponsored by WPP, repositioned in 2018 as a creative transformation company. And the Newcomers’ Award is sponsored this year by Publicis in order to encourage diversity in the industry.
Success for APAC agencies
Agencies from the Asia-Pacific region have often done well at The Caples. Wunderman Thompson Bangkok was Agency of the Year 2021. In 2019, CHE Proximity Australia was Agency of the Year and Runner Up in 2020.
In 2021, Gold Awards were won by
- BBH Singapore for their self-promotion campaign “Running Stories”. HERE
- BBH Singapore for “Sentosa Crossing” for Sentosa Development Corporation. HERE
- Ogilvy Australia for Mondelez “Unscalpable”. HERE
- Ogilvy Australia for Whitelion “No Home Address”. HERE
- Saatchi & Saatchi Australia for “Donation Dollar” for The Royal Australian Mint. HERE
- TBWA New Zealand for ANZ Bank with “Mr Humfreez” for ANZ Bank. HERE
- Wunderman Thompson Thailand with “Stay Home Airmiles” for Thai Airways. HERE
In 2021 54 Golds were awarded in a total of 223 awards.
Organisers are expecting a greater number of entries in 2022 and a higher number of awards to be made. That’s why the jury is expanding to 40 jurors, with 10 coming from APAC. Invitations have been issued with acceptances already from Lisa Fedyszyn, ECD of Special Group, New Zealand, and Jenny Mak, Creative Partner at DDB Sydney.
For more information on how to enter, go here.