The Annual John Lewis Christmas Ad Returns With a Venus Flytrap as its Star

This year marks the U.K.-based department store’s first creative work from Saatchi & Saatchi after 14 years with adam&eveDDB.

YouTube

The annual anticipation is over with the release of the John Lewis Christmas ad – this year featuring an unusual character in the form of a giant Venus fly trap. Not a

The narrative takes us along with a boy who buys a seed at a flea market with the hopes of growing his own “perfect Christmas tree” at a flea market.

This year marks the U.K.-based department store’s first creative work from Saatchi & Saatchi after 14 years with adam&eveDDB.


 

Unlike last year’s ad, a touching spot that features a man learning to skateboard for his foster child, Saatchi & Saatchi take a playful approach with this year’s ad – wrapping it up with the tagline “Let Your Traditions Grow.”

John Lewis additionally releases a behind the scenes video and a “How to Care for your Venus Flytrap” spot.


 

Read More

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours