The annual anticipation is over with the release of the John Lewis Christmas ad – this year featuring an unusual character in the form of a giant Venus fly trap. Not a
The narrative takes us along with a boy who buys a seed at a flea market with the hopes of growing his own “perfect Christmas tree” at a flea market.
This year marks the U.K.-based department store’s first creative work from Saatchi & Saatchi after 14 years with adam&eveDDB.
Unlike last year’s ad, a touching spot that features a man learning to skateboard for his foster child, Saatchi & Saatchi take a playful approach with this year’s ad – wrapping it up with the tagline “Let Your Traditions Grow.”
John Lewis additionally releases a behind the scenes video and a “How to Care for your Venus Flytrap” spot.
