Stonewall’s First Christmas Campaign ‘Proud Mistletoe’ Calls Attention to Homophobia

According to the UK Government’s National LGBT Survey,  40% of respondents experienced a negative incident in the 12 months before the survey. That number jumps up to rising to 54% for trans people.

In response to the ongoing problem, this Christmas Stonewall has partnered with Ogilvy and Gay Times to create a campaign encouraging LGBTQ+ people to kiss goodbye to hate. As part of its festive campaign,the campaign is asking for supporters to kiss with pride, beneath rainbow-colored Proud Mistletoe.

 
 

In the short film, directed by Luis Aguer of Rebolucion, couples kiss to the track ‘Merry Christmas, I Don’t Want to Fight Tonight’, by Joey Ramone. 

“We’re incredibly proud to be part of Stonewall’s first-ever Christmas campaign,” said Daniel Fisher, Global Executive Creative Director at Ogilvy.

“It’s an important piece of work for our agency, which has always flexed our purpose muscle.

 
 

Francesco Grandi, Global Creative Director at Ogilvy, added: “This Christmas, everyone should be free to kiss in public. We hope this campaign inspires people to fight back with love, not hate.  We’re proud to have revamped the mistletoe, a 300-year-old UK tradition, into a symbol for equal love. If this campaign prevents just one homophobic attack this holiday season, then we did our job.”

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