Sharpie has appointed social media marketing agency The Social CliQ to launch and manage its first dedicated Instagram channel in Australia and New Zealand as the brand expands its local social media presence.
The Instagram channel is designed to engage audiences in Australia and New Zealand through locally focused content, creator partnerships, and community-led storytelling alongside Sharpie’s global social presence.
The appointment extends The Social CliQ’s three-year partnership with Sharpie owner Newell Brands. Under the agreement, the Melbourne-based agency will oversee Instagram strategy, always-on content creation, user-generated content, influencer marketing, and community engagement.
The regional Instagram account is intended to support locally relevant activity, including retail periods such as back-to-school and local cultural trends.
The channel launches ahead of Sharpie’s national ‘Make It Sharpie’ campaign, which centers on creativity and self-expression.
“Sharpie is one of the world’s most recognisable creative brands, but the opportunity in Australia and New Zealand is to make that legacy feel even more relevant, local and culturally connected,” said Talia Datt, Founder and Managing Director of The Social CliQ.
“Launching a dedicated Instagram presence allows us to create a platform that reflects the creativity, trends and communities shaping the region.”
“The launch of our Sharpie’s ANZ Instagram page marks an exciting milestone for the brand, providing a dedicated platform for us to engage with our community, showcase inspiring creative projects, and celebrate the people who use Sharpie to make their mark every day,” said Katie Parker, Marketing Manager at Newell Brands.
“As Australia’s number one permanent marker brand, we’re excited to be working with The Social CliQ to bring local audiences inspiring content that celebrates the creators, stories and trends shaping our region. We look forward to building a vibrant community where people can discover inspiration, share their creativity, and make their mark with Sharpie.”
