As AI tools reshape how consumers discover brands, Creative Innovation Company R/GA has rolled out its proprietary AI Search Optimization (ASO) Platform—the first release under its new AI Products Practice. The platform is backed by R/GA’s recently launched $50 million Innovation Fund focused on accelerating product development.
Designed to help brands assess and improve their visibility across AI-driven search experiences, the ASO Platform offers real-time diagnostics and insight into where and how brands appear—or fail to appear—within platforms like Google Gemini, Perplexity, ChatGPT, Claude, and Deepseek.
As more users turn to conversational AI tools over traditional search engines, early assessments from the platform show uneven adoption across sectors. Some industries are adapting quickly, while others struggle with limited visibility. Without a defined AI search strategy, brands risk fading from view in an environment shifting from keyword-based listings to dialogue-driven recommendations.
“As part of our Innovation Fund, we’re investing in creating new products and solutions for our global clients that address emerging needs. The R/GA AI Search Optimization Platform is the first in a suite of AI tools we are developing to accelerate value creation for our clients,” said Nick Coronges, Global CTO at R/GA.
“With this product, we can provide instant insights and ongoing services in a fraction of the time, with the technology itself powered by AI-enabled analytics agents and Large Language Models (LLMs) under the hood.”
The rise of generative platforms has created challenges for brands relying on conventional SEO. R/GA notes that more than 34% of Google searches now include AI-generated summaries, and many legacy SEO tools are failing to track this shift. Gartner projects a 25% decline in traditional search engine volume by 2026, while Bain research “Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing” shows 80% of consumers use “zero-click” results for at least 40% of their queries.
“R/GA’s AI Search Optimization Platform provides us with actionable insights as we partner with brands to optimize and refine their visibility across emerging AI search tools,” said Marc Williamson, Director of Marketing Sciences.
“We now have continuous monitoring across sectors, brand-specific benchmarking, and can detect changes in real-time.”
Key features of R/GA’s AI Search Optimization Platform:
- Real-time tracking of brand presence across AI search platforms
- Benchmarking brand presence across industry-leading AI search tools including Gemini, Perplexity, ChatGPT, Claude and Deepseek
- Sentiment analysis of AI-generated recommendations
- Competitive benchmarking to measure AI visibility against rivals
- Monitoring of changes and trends over time in AI models
- Actionable strategy recommendations to improve AI search performance
R/GA plans to expand its AI Products Practice with additional tools in development, as brands race to keep pace with the fast-evolving world of generative search.
