The GONGS 2025 Awards has announced its lineup of Jury Heads, featuring creative leaders from top Singapore agencies, including Forsman & Bodenfors, Ogilvy, BLKJ Havas, Le Pub, Hepmil, and Kinetic.
The full list of GONGS 2025 Jury Heads includes:
- Pann Lim, Kinetic – Design
- Charlene Chua, BBH – Branded Entertainment, Radio & Audio
- Peggy Goh, Freeflow – Film
- Nikhil Panjwani, Ogilvy – Direct & Media
- Daniel Kee, MullenLowe – Mobile & Digital, Social
- Angie Featherstone, The Secret Little Agency – Print, Publishing, Outdoor
- Guilherme Machado, BLKJ Havas – PR, Brand Experience & Activation
- Gary Lim, Forsman & Bodenfors – Craft
- Jasmine Tan, Hepmil – Content Creator
- Stephan Schwarz, Le Pub – Innovation
“It’s like the avengers of the local creative scene,” said Co-Chairs Firrdaus Yusoff and Fiona Huang.
The 2025 edition introduces new categories, including Innovation, where agencies will present work in front of a live jury, and Content Creators, open to key opinion leaders and creators in specialized fields.
The GONGS also revealed its 2025 theme, “The Creative Source Code.” According to the announcement, the theme emphasizes that in the age of AI, creatives remain the original source code, producing impactful work that has shaped algorithms. The campaign draws visual inspiration from prompt tokens and highlights iconic Singaporean work and the agencies behind them.
