As part of an ongoing series highlighting young talent in the industry, Branding in Asia presents “One Under 30” – a special feature focusing on up-and-coming talent in the ad world, one person at a time.
This time we talk to Sandie Chan, a 22-year-old Junior Art Director at Iris Singapore.
Over the course of our conversation, she talks about her first break in the industry, what she loves about the work, what she’s not so crazy about it, and more.
The Basics
Name: Sandie Chan
Age: 22
Agency: Iris Singapore
Position: Junior Art Director
Hometown: Singapore
Current Location: Singapore
Education: Temasek Polytechnic, Diploma in Communication Design (2021)
Seven Questions
How did you get your first break in the industry?
It all started with the completion of my Final Year Project – Type 1 District. It is the first ever project to which I felt a strong sense of attachment and pride. After attaining several awards for it, including Best of Category during the Crowbar Awards 2021, I just felt really motivated to accomplish more. Thus, here I am!
What is your personal mantra?
I would say “Live life with no regrets”. There were many times where I stressed out over things that had already happened. Life is short. Why not just take these as learning opportunities to do better?
If all you have are regrets, you are never going to get anything done.
From what person, place or thing have you drawn your greatest creative inspiration?
My inspiration mostly comes from anything around me! Sometimes, you may gain insights just by observing the things and people around us.
The best place to ideate though? Definitely the toilet. It’s such a wonderful place to brainstorm for businesses while doing your business. :)
What do you love about the job?
I really enjoy the creative freedom to push for ideas, as well as coming up with fun designs & illustrations! Also, the feeling of accomplishment (and relief) when a project is completed.
Apart from these, I also love my colleagues friends at work! Not only are they patient in guiding me along the way, they also always make moments at work more fun. :)
What about your job are you not so crazy about?
Honestly, it would be the constant back and forth in projects. At times, last minute changes make it a little hard to keep to my planned schedule. This forces us to either work overtime or push back deadlines. I’m still learning how to be better at being both organized yet spontaneous!
What is some work you’ve done that you’re most proud of?
It would probably be the Trust Bank takeover at City Hall MRT, it’s one of the biggest projects I’ve worked on since joining Iris Singapore! The process of coming up with a fun (and client-approved) idea, as well as planning the branding and messaging placement was challenging, but so worth it in the end.
Image via Iris Worldwide
Also, I would not have gotten through this if it weren’t for my amazing seniors who provided me with help and guidance!
If you had to choose another career what would it be?
I would probably be a freelance illustrator! I love illustrating, but I’m still experimenting and trying to find my style.
