News18 Studio, the branded content arm of Network18, has appointed renowned adman and former Chairman & Chief Creative Officer of Havas Group, Bobby Pawar as Creative Consultant. In the new role, Pawar will work closely with the network’s branded content team to lead creative initiatives and infuse innovative solutions into brand strategies, the agency said.
With over 30 years in advertising, Pawar is known for his exceptionally effective work for numerous brands. He has received over 400 awards throughout his career, cementing his status as a leading creative force in the field.
Prior to joining News18 Studio, Bobby was Chairman & Chief Creative Officer at Havas Group. With successful stints as a CCO in Publicis and JWT India, he is credited with turning around the creative reputations and fortunes of these agencies. His advertising work, created for agencies in India and USA, has won more than 400 Indian and international awards.
“It’s an exciting step for me to help create powerful brand stories through engaging content after having done my bit in conventional advertising,” said Pawar.
“I am thrilled to join the talented team at Network 18 and use my experience to push creative boundaries for effective solutions. I look forward to helping create compelling content that not only entertains but also inspires and engages audiences, and equally creates impact for brands.”
S Shivakumar, President, News18 Studio added, “At News18 Studios, we integrate newsworthy content with a story-first approach to drive conversations and achieve brand objectives. Having someone of Bobby’s stature with us will energise our creative endeavours and also inspire our young team. We look forward to Bobby helping us deliver more impactful solutions that resonate with our brand partners.”
