– Shall we go out tonight?
– Hmm… No.
According to a new campaign from Uber Eats that is what 66%* of people in France say when asked to go out with friends, colleagues, or family.
More and more of us want to take some time for ourselves, to read a comic book, relax with some music or simmer some homemade bolognese, for example. Sometimes we prefer to stay at home and embrace the art of JOMO (Joy Of Missing Out).
Through a series of cheeky films directed by Vincent Lobelle, this new Uber Eats campaign invites you to let go, to disconnect, and to enjoy the pleasure of missing out. And who better to illustrate this refusal of social obligations than celebrities who are constantly in demand?
For the French actress Sophie Marceau, content creator with 12 million followers Lena Situations, or the emblematic rapper from Marseille SCH, there’s every reason to cancel an evening out, a soccer match, or a stint at the movies, and enjoy a quiet moment at home with a good Uber Eats instead.
*Source: Observatoire des Plaisirs des Français, Harris Interactive, May 2022
Credits
UBER EATS
Uber Sr Director, EMEA Marketing Can Akar
Uber Executive Creative Director, International Jerome Austria
Uber Sr. Director, Head of International Marketing Lucinda Barlow
Uber Director, Head of Marketing, WSE Julie Touyarot
Uber Eats Head of Marketing, France Ann Brandford Griffith
Uber Eats Head of Marketing, France (interim) Arnaud Gouénard
Uber Eats Senior Brand Manager, France Valérie Pons
Uber Creative Director, International Viktor Jacobsson
Uber Art Director, International Eleonora Sciarrone
Uber Eats Communications Lead, France Manon Guignard
BUZZMAN
Chairman & Executive Creative Director Georges Mohammed-Chérif
CEO Julien Levilain
Managing Director in charge of Strategy Clément Scherrer
Creative Directors Julien Doucet & Lilian Moine
Art director Pierre Cognard
Copywriter Guilhem Barbet
Deputy Managing Director Sofiane Ouaddah
Account Director Alexandre Lefebvre
Account Manager Pauline Lovo
Senior Strategic Planning Aline Bouchez
Head of Social Media Pierre Guengant
Senior Consultant Social Media Mathieu Lecomte
Social Media Consultant Justine Clerge
Head of PR & Communication Paul Renaudineau
PR & Communication Manager Marie Smid
Head of Production Vanessa Barbel
Senior Producer Saveria Besset
Producer Morgane Gaspar
Director Vincent Lobelle
Producer Camille Lambert
Production Director Guillaume Lefrançois
Director of Photography Christophe Beaucarne
Director of Post-production Julien Daniel
Studio Sound Schmooze
Post-production Poster
