MetaDesign Wins Red Dot Agency of the Year for 2022

MetaDesign has been selected as the Red Dot Award Agency of the Year for 2022.

MetaDesign is a creative brand strategy and design consultancy that has helped transform companies in all brand-related disciplines since it was founded in Berlin in 1979. The agency now has approximately 300 employees in seven locations across three continents and is a member of the Publicis Groupe global communication network.

“Firstly, I would like to thank our clients for the trust they placed in us and secondly, in particular, our 300 employees around the world who displayed a consistently excellent performance during a time that was challenging in many ways.”


“These are the people who think, feel, develop, and refine brands every day and do everything to make our customers successful. It is a real privilege for me to work with and for this team, and I look forward to everything still to come” Daniel Leyser, Global CEO of MetaDesign, said during the award ceremony.

As a creative brand consultancy, MetaDesign has worked with leading international companies as well as SMEs, public- sector organizations and NGOs. Our extensive list of partnerships includes clients such as Deutsche Telekom, Porsche, Henkel, AmerisourceBergen and Siemens to name a few. In China, MetaDesign has created outstanding work for Volkswagen, Audi, Li Auto, Didi Mobility, Taobao, Pernod Ricard among many others.


“MetaDesign’s consistently successful work with leading German and international brands, which has been particularly creative in recent years, is deserving of the top title in the Red Dot Award: Brands & Communication Design. Congratulations to MetaDesign on being named Red Dot: Agency of the Year 2022,” announced Professor Dr. Peter Zec, founder and CEO of Red Dot.

“Receiving such a prestigious international award makes us proud to be part of MetaDesign. And it’s a beautiful opportunity to thank all our teams around the world and in China who made this possible by delivering awe-inspiring standards of thinking and creativity in the work for our clients. And as an adage goes: the reward for work well done, is the opportunity to do more,” said Mauro Marescialli, Managing Director of MetaDesign China.

“This award celebrates the creativity between MetaDesign and our clients. It’s recognition for our dedication to delivering fresh brand thinking and design across several decades, and motivation to continue creating outstanding work in the future,” said Sally Anderson, Group Creative Director of MetaDesign China.

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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