AI-native creative production company MC&V has added We Are Social, a U.S. based nonprofit organization Outride, and independent creative agency Windsorborn to its client roster, five months after launching. The appointments follow recent work with Canva and Canteen.
The new business spans direct brand relationships, global agency partnerships and independent creative agencies.
MC&V will partner with We Are Social on fast-turnaround social content using AI-native workflows.
“The pace of social demands production models that can move quickly without compromising creative quality,” said Ben Clare, Executive Creative Director, We Are Social.
“MC&V’s AI-native approach, combined with a strong understanding of agency workflows, makes them a valuable production partner as we explore new ways of creating content at the speed of culture.”
For Outride, MC&V is producing a real-time AI experience that visualizes the impact cycling has on the brain as people ride, transforming scientific data into an immersive brand experience in real time.
Windsorborn has engaged MC&V to produce a hybrid project combining live-action talent filmed against green screen with AI-generated environments. According to the release, the production combines traditional production techniques with AI-native workflows.
The company said the projects span campaign production, always-on social content, real-time brand experiences and hybrid filmmaking.
“We’re incredibly grateful that We Are Social, Outride and Windsorborn have chosen to partner with us,” said Vinne Schifferstein Vidal, Co-founder, MC&V.
“We don’t take that trust lightly, and we’re looking forward to building work together that shows what’s possible when AI is combined with strong creative thinking and production craft.”
MC&V has also expanded its AI Artist roster with Mike Bennion and Luke Burton. Bennion brings more than two decades of commercial directing experience, while Burton joins with an experimental visual style, according to the release.
The two join existing AI artists Jodie Heenan, Josef “Seppi” Scholler and Jagger Waters.
“As the briefs become more varied, the talent model has to evolve with them,” said Marie-Céline Merret Wirström, Co-founder, MC&V.
“We’re intentionally building a roster of directors with distinct creative voices and deep production experience, so we can bring together the right creative minds for each project.”
