Louise Wong Featured in New HSBC Wealth Planning Campaign

Image via Wunderman Thompson

Looking to inspire people to envision wealth creation possibilities in their future and plan for a comfortable retirement, HSBC has launched its new integrated marketing campaign featuring award-winning Hong Kong actress, Louise Wong – a young mother and a real-life HSBC Premier customer.

According to the campaign, in today’s investment landscape, investors have a vast array of investment options and access to financial data at their fingertips. However, instead of making them feel empowered and excited to invest, the deluge of information and options can be overwhelming and even paralysing. This results in an adverse effect — causing investors to not do enough to grow their money and leaving them unable to build the funds they would need for their future.

The new campaign includes a film that illustrates HSBC’s effectiveness in alleviating the stresses and complexities of investing with personalised wealth solutions through a fusion of advanced technologies and wealth expertise.


The film was created in partnership with Wunderman Thompson Singapore, Omnicom Media Group (OMG), and award-winning commercial director, Eric Will.

The integrated marketing campaign will run across cinema, out-of-home billboards (AYE Keppel 37 Billboard), digital, print (The Sunday Times and SQ KrisShop Magazine), social channels, and even in-flight screens to motivate people to start creating wealth for their future.

Image via Wunderman Thompson



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