L’Oréal has launched a 3D anamorphic billboard takeover of Melbourne’s Swanston Street to launch the Kérastase Premiére collection in a campaign via MADE THIS.
For the project MADE THIS said they harnessed the power of new technologies to create a campaign that reflects the L’Oréal brand’s dedication to product innovation.
The campaign features a 15-second anamorphic 3D animated video, with the Premiere Intensive Repairing Concentrate product shown in a meticulously crafted environment enhanced by 3D effects.
Check it out:
“The product appears to soar out of the massive LED screen into the urban landscape, creating a visually striking and immersive experience that reflects the premium nature of the Premiere collection,” said Carol Cheng, Account Director for L’Oréal.
Vinne Schifferstein Vidal, Managing Director of MADE THIS, added: “Our recent expansion into film and creative technology enables us to provide clients with immersive solutions. This campaign for Kérastase is a prime example of our strengthened partnership.”
The OOH campaign launches on 19 August and runs until 26 August, on Swanston Street in Melbourne.
