Independent public relations and marketing agency, PLUG, has officially launched its Singapore office, with Jolin Ng named as Managing Director. The office follows a soft launch in 2025 and expands PLUG’s presence across Singapore, Hong Kong, and the wider Asia-Pacific region.
The Singapore operation is structured around a senior-led, advisory-driven model, with an integrated offering spanning PR, influencer strategy, and social and content. According to the release, the model is designed to ensure direct access to experienced strategists who work on accounts rather than oversee them from a distance.
“The industry tends to organise itself around channels, but people don’t engage that way,” said Ng.
“At PLUG, we build ideas that move fluidly across culture, media and everyday moments. In Singapore, we’re applying that thinking to help brands build genuine connections with their community, not just collect them.”
Ng brings more than 15 years of multi-market experience, having held senior roles at Hill+Knowlton Strategies and AKA Asia before serving as General Manager of W Communications Singapore. Her campaign credits include work for Hilton APAC, Hong Kong Disneyland, New World Development, SK-II Global, and Tinder APAC. She first joined PLUG in Hong Kong in 2018.
“Expanding from Hong Kong to Singapore with Jolin, whom we’ve worked with for years, is a natural evolution. She brings deep experience in both cities, an analytical mind, fantastic connections and an innate understanding of the PLUG culture and passion for our work,” said Lara Jefferies, Founder and Managing Director, PLUG.
“With our expertise across both markets, we’re able to connect communities, unlock new collaborations and help brands operate more fluidly across Asia.”
Since its 2025 soft launch, the Singapore team has worked with Stroke Support Station, Play Nation, and Thekchen Choling Singapore, alongside lifestyle clients including Airbnb, Driscoll’s, and Pizza Hut, across PR, influencer engagement, and brand activations.
