Lemma has launched Lemma Integral, an AI-driven adtech platform that connects out-of-home advertising to measurable digital outcomes.
The platform is designed to bridge what Lemma describes as the traditional barrier between upper-funnel brand building and lower-funnel performance advertising. According to the company, Lemma Integral gives brands and agencies full-funnel visibility across OOH campaigns, allowing them to plan, track, retarget, and optimize with a level of precision the company says has previously been limited to digital channels.
The platform connects OOH exposure to activity across CTV, mobile, and web through a single audience journey, enabling brands to see how out-of-home media affects downstream digital engagement and outcomes.
“With Lemma Integral, we’re enabling marketers to move beyond fragmented campaigns and orchestrate a truly full-funnel strategy where OOH connects seamlessly with CTV, mobile, and the web. It’s about making every OOH impression measurable and impactful,” said Gulab Patil, Founder & CEO, Lemma.
“AI runs on data, and programmatic DOOH generates it, making OOH a critical layer for brands building the next generation of AI-driven advertising.”
