Xiaomi India has launched a campaign for its Redmi Note 15 Special Edition, conceptualized and produced by OML, featuring celebrity chef Sanjeev Kapoor.
Rather than demonstrating features directly, the ad film places the Redmi Note 15 Special Edition through a series of high-tension kitchen scenarios. Kapoor, known for his calm public persona, chops chillies on the phone, splashes water on the screen, and puts it through other stress tests during a tense dinner service.
The film closes with a junior chef handing the phone back to Kapoor and saying, “Cooked, sir.”
“It was truly incredible collaborating with Xiaomi India for their campaign,” said Tusharr Kumar, CEO of OML.
“It’s a brand that fully encourages thinking outside the box and backs bold, innovative ideas. And this is exactly what we did with its latest offering. It would have been easy to just list the new smartphone’s specs, but it wouldn’t resonate with today’s young audiences. They are already overwhelmed with an information overload, and sorting through relatable and relevant content is now second nature to them. Which is why we went against the grain with the ad film with Sanjeev Kapoor, known for his calm demeanour, in an unexpected role, while also utilising sharp humour and relevant cultural context.”
Commenting on the film, Ritij Khurana, Associate Director, Marketing, Xiaomi India, added, “With the Redmi Note 15 Special Edition, we took a design-led, content-first approach to the launch. Instead of building another feature-led ad, we set out to create something people would actually engage with and remember.
“Audiences today are far more aware and selective. They are not looking for ads, they are looking for content that entertains. The insight was simple. If it feels predictable, people scroll past. So we chose to break that pattern by placing the product in real-life, high-pressure scenarios where its durability, camera, and everyday performance could come through naturally.”
