Dentsu Aegis Network’s Carat Asia Pacific recently put on a four-day Innovation Summit in Singapore to inspire and engage a community of innovation champions for its global client General Motors International (GMI).
The first summit of its kind was hosted by GMI’s key media partners Facebook, Google and the BBC.
In late November Dentsu Aegis innovation champions from nine markets participated in a competition to devise creative solutions to some of the key communications challenges facing GMI – which includes more than 100 countries in Asia Pacific, the Middle East and Africa.
The participants drawn from across the network heard from a variety of industry speakers, including start-up founders of Face Recog Asia, Hey meet and RYDE. They gained additional inspiration from Facebook and the creative innovation teams from Google, and learned valuable presentation skills from Singapore-based BBC World News presenter Sharanjit Leyl.
Following the inspiration sessions, the innovation champions worked to generate ideas that were then pitched to a panel of judges from Dentsu Aegis management and GMI, with the winning idea greenlighted for execution in 2016.
“Bringing together such an eclectic mix of talent from the Dentsu Aegis Network has resulted in a collection of wonderful ideas that are at their core consumer-centric and business oriented, and will help solve some of GM’s major challenges,” said Gilad Coppersmith, Carat’s international client president for GMI.
GMI Marketing Director Mark Harland said, “Leveraging technology and innovation to speak to consumers is our key focus for 2016. I am impressed with the ideas presented, which demonstrate a strong understanding of our brand.”
“We are thrilled to be part of the first innovation summit for GMI. It was really exciting to see how original and creative the ideas were right at the start, and how the participants transformed these ideas to full creative campaigns at the end of the four-day challenge,” said Roxanne Somboonsiri, Global Brand Partner at Facebook. “We look forward to partnering more with Dentsu Aegis Network and General Motors on such events.”
“Innovation is core to us at Google, and working with agency partners that are just as passionate about driving innovative solutions for their clients is really exciting. Working with the Google creative teams, we were able to collaborate fruitfully with Dentsu Aegis to develop innovative ideas for their upcoming campaigns. I look forward to more opportunities to collaborate in the future,” said Yoram Cisinski, Global Business Lead — Auto APAC at Google.