Etiqa Insurance Singapore has launched ‘Live Ready With You,’ a new brand campaign that focuses on moments when life takes unexpected turns and people are left unprepared.
The campaign builds on Etiqa’s long-standing ‘With You’ narrative, shifting the emphasis to how preparation, protection, and partnership can help individuals move forward with resilience and confidence.
According to the company, rapid changes and uncertainty in life have created a greater need for reassurance and trusted support. ‘Live Ready With You’ positions Etiqa as more than an insurer, portraying the brand as a partner that empowers people to face the future with confidence.
At the center of the campaign are stories that illustrate life’s unpredictability, including a sudden health scare, a surprise proposal, a father balancing work and family, a grandmother passing down her legacy, and a traveler losing his way. These scenarios are depicted in a cinematic brand film composed of five vignettes.
“Singaporeans are more financially aware than ever, yet there is still a sense of uncertainty about the future,” said Raymond Ong, CEO of Etiqa Insurance Singapore.
“Readiness is not about having all the answers, but about having a trusted partner who gives you the confidence to move forward. Live Ready with You is our commitment to stand by our customers through life’s unexpected moments.”
