Production house electriclime° has continued its global expansion with the opening of a new office in Saudi Arabia.
With more than a decade of producing worldwide campaigns from offices in Dubai, Singapore, and Sydney, the new location in Riyadh follows recent openings in South Korea and Bangkok.
For Co-Founders Michael Ahmadzadeh and Pabz Alexander, opening in Riyadh is another step on their global vision, and with Saudi Arabia forging a future where tradition, innovation, and sustainability go hand-in-hand, it is a perfect fit.
The move comes after another successful 12 months for electriclime°, which was named Production House of the Year at Campaign Middle East’s Agency of the Year Awards 2024.
During that time, the production house completed projects for clients including Kia, Jumeirah, and Gillette, as well as work for PIF and Neom.
Meanwhile, sustainability in production has always been a high priority for electriclime°, exemplified with their ‘Seeds of Change’ project for Kia, using the AdGreen Carbon Calculator to control sustainable efforts.
Having led the team in Dubai for the past three years, Jumana Radi, Executive Producer MENA, will oversee the incorporation of the Saudi Arabia office into the electriclime° portfolio.
This move reinforces the company’s commitment to craft and creative excellence, delivering world-class filmmaking with efficiency, innovation, and cost-effectiveness.
The company will be based in the Jax District, which is fast becoming the cultural and artistic hub in the Riyadh region, said the company.
“With Saudi Arabia reinventing the standards of transformation, we couldn’t be more excited to take this step and partner with its leading brands that are telling bold, meaningful stories, balancing both Saudi Arabia’s beautiful, rich heritage along with its innovative and ambitious vision towards the future,” said Radi.
Michael Ahmadzadeh added, “The opening of a Riyadh office adds to our strategic expansion to complement our existing global presence. This move strengthens our global network but also allows us to better serve international brands and creative agencies. We’re excited to provide even more top-quality production services and to bring artistic expression and commercial storytelling to a broader audience.”
