Pepsi has launched a new global campaign under its “Thirsty For More” platform, with David Beckham returning as the face of the initiative. The campaign promotes the message: “If you love it, it’s never a waste,” encouraging people to embrace what they enjoy without hesitation.
The new campaign film highlights everyday moments, from gaming with friends and dancing at concerts to spontaneous road trips and karaoke sessions.
It closes with Beckham delivering the campaign’s central message: “If you love it, it’s never a waste.”
“It’s always great working with Pepsi – we’ve been making campaigns together for well over 20 years now and have produced a lot of great work in that time,” said Beckham.
“I enjoyed shooting this latest campaign and I’m excited for what’s to come.”
“David Beckham is a true icon, and his way of living reflects what this campaign is all about,” said Cathy Graham Kidd, Senior Director of Global Brand Marketing at PepsiCo.
“Thirsty For More is about tuning into what makes you feel alive—however big or small—and enjoying it, unapologetically. This launch is just the beginning. You’ll see it come to life with local activations across the world.”
The “Thirsty For More” campaign is now rolling out globally, with localized activations planned in key markets.
Beckham and Pepsi go way back
Beckham’s collaboration with Pepsi includes several memorable campaigns over the years:
The 2002 “Sumo” ad, where Beckham and his teammates faced off against sumo wrestlers.
The 2003 “Wild West” spot reimagined a duel as a penalty shootout.
The 2004 “Football Warriors” campaign featured Beckham in a medieval setting defending a hoard of Pepsi bottles.
