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Creative Work

Advertising, Design & Branding from Across the Asia-Pacific

Today the Brave

University of Sydney Marks 175 Years by Celebrating Students Across Generations and Disciplines

The campaign, titled ‘Leadership for Good’ and created with Today the Brave, tells the story through students past and present—capturing what it...
October 29, 2025
Happiness Saigon

‘The Brick of Will’ – ACE Campaign Supports Rural Communities in Vietnam

Rather than your typical creative campaign, the NGO placed bricks across the city: silent, sturdy, and stamped with a call to act.
October 29, 2025
Forsman & Bodenfors Singapore

A Sunbed and a Pool Umbrella Wander Through Fort Canning Park in METT Singapore Campaign

The launch is accompanied by a playful campaign film from creative agency Forsman & Bodenfors Singapore featuring an unlikely cast.
October 28, 2025
The One Club for Creativity

ONE Asia Creative Awards Finalists Announced Led by Innocean and Motion Sickness

A total of 193 ONE Asia finalists have been selected this year. India leads with 25 finalists, followed by China and Thailand...
October 28, 2025
FCB Ulka

Geki Celebrates K-Crazy Energy in New Campaign in India

"This campaign is our way of celebrating that K-crazy energy, with films that are as unexpected and fun as the product itself."
October 27, 2025
Cathay

Pimtha Thanida Manalertruengkul and Alexander Yue Star in Cathay’s ‘Slowly Explore, Fully Inspired’ Film

The campaign was created in collaboration with acclaimed Thai filmmaker Chayanop Boonprakob (Moo), who brings his signature genre-fusion style and vibrant storytelling...
October 27, 2025
VML Hong Kong

‘Just Like You’ Campaign from Triumph Celebrates Authenticity

The campaign via VML Hong Kong challenges societal pressures around external validation, urging women to declare: “Don’t Like Me.”
October 27, 2025
Special

Uber Says ‘Can’t Do That If You’re Driving’ in Campaign With Shania Twain & Tom Cardy

Shania Twain and Tom Cardy perform an original song from the back of an Uber, celebrating what you can’t do when driving.
October 27, 2025
Anak

Hot Bodies Exhibition Examines How Humanity Can Cope With Rising Temperatures

Opening from 6 December and running for 3 weeks at New Bahru, HOT BODIES spans a range of responses to the most...
October 26, 2025
TBWA Singapore

Singapore Spotlights How ‘The Horrors of Vaping are Real’ in New Campaign

The campaign by TBWA\Singapore addresses a rise in vape use and seeks to break through the growing indifference and disbelief surrounding its...
October 26, 2025
Lonsdale

Heineken Laos Launches Identity & Packaging Refresh for Namkhong Beer

Designed by branding agency Lonsdale Asia, the refresh aims to reposition Namkhong toward a younger, urban audience with a new look that...
October 23, 2025
BCM Group

Leo Messi’s Latest Fragrance MESSI PLATINUM Launches Global Campaign via BCM

“This campaign is not just about a fragrance; it’s about celebrating discipline, legacy, and artistry."
October 22, 2025
DDB Group Hong Kong

Hong Kong’s FSDC Brings ‘Money’ to Life in Global Campaign

The campaign by DDB Group Hong Kong, done in collaboration with The Sweetshop, personifies “Money” as a fast-talking, globe-trotting character.
October 22, 2025
The Hallway

‘Go Somewhere’ – Webjet Launches Brand Transformation and a New Campaign

Unveiling its new creative platform and campaign, ‘Go Somewhere,’ Webjet refreshes its brand identity, positioning, and product suite.
October 22, 2025
Publicis

Scan a Maple Leaf, Unlock a Deal at DQ in Seasonal Campaign

Because trillions of leaves fall every year, trillions of potential coupons will be scattered across Canada, making “Falling Treats” one of the...
October 22, 2025

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