The Coffee Club and VMLY&R have partnered together on a new campaign, “Coffee is our Middle Name,” with an ad spot featuring Australian comedian Nick Cody taking on a number of roles parodying pop culture.
“Literally and metaphorically, coffee is their middle name,” says Benjamin Davis, ECD, VMLY&R Brisbane. “The Coffee Club’s passion for all things coffee is genuinely exciting, and so is creating work that reaches bravely into new spaces for the category.”
The campaign looks to reclaim The Coffee Club’s ownership of mainstream coffee culture.
“The Coffee Club has been obsessed with coffee for almost 33 years, it’s what we think about every day, it’s what we live and breathe,” said Nick Bryden, The Coffee Club CEO.
“This new campaign highlights exactly that, through some hilarious scenes with comedian Nick Cody. This campaign is our biggest and most exciting to date – we cannot wait to get it out there.”
The campaign was produced by Chop Shop and will launch across national TV, paid and organic Social, and OOH in key metro areas.
Jarred Appleby – Chief Growth Officer
Cynthia Acutt – Product Innovation and Brand and
Alicia Laker – Campaign & Promotions Manager
Ben Davis – Executive creative director
Guido Pecego – Head of Art
Mignon Van Weeren – Head of Broadcast & Content
Fiona Caird – General Manager
Emma Brosnan – Account Director
Chop Shop – Film, Post Production & special effects