Coca-Cola Australia has announced a three-year partnership with the National Rugby League, becoming an Official Partner of the NRL Telstra Premiership and NRL Telstra Women’s Premiership. As the official non-alcoholic ready-to-drink beverage partner, the agreement spans broadcast, retail, and live event touchpoints across the full season.
The partnership covers sponsorship of the national teams, State of Origin, and Finals Series across both the NRL and NRLW competitions.
To mark the partnership, Coca-Cola has launched its 500ml NRL Superfan Edition can, described as a permanent addition to the Coca-Cola range. Specially marked cans will unlock instant prizes and entries into a major draw, with one winner and seven friends in line for a State of Origin 2026 Game 3 experience at Suncorp Stadium, including premium Open Air Box seating and $1,500 Visa travel cards for each guest. Later in the season, fans will also have the opportunity to win tickets to the Telstra Premiership NRL Grand Final.
The limited-edition cans are available now at participating service stations and convenience retailers, including Ampol, Euro Garages, Metro Petroleum, Night Owl, Reddy Express, On The Run, Chevron, and United Petroleum.
“NRL is a huge part of Aussie culture, and it means a lot to our drinkers — just as it does to us,” said Martyn Ferguson, Marketing Director, Coca‑Cola Australia.
“Whether it’s at the game, at the pub or on the couch at home, watching the footy is simply better with an icy cold Coke. This partnership is about celebrating that shared love of league and being part of fans’ favourite moments.”
“Coca‑Cola is one of the most recognisable brands in the world, and it’s great to welcome them back to the NRL,” said Andrew Abdo, CEO of the National Rugby League.
“Rugby League continues to grow right across Australia, New Zealand, the Pacific and beyond, and this partnership allows us to build on that momentum in new and creative ways. This partnership reflects the continued growth of our game and the strong value the NRL delivers for leading brands.”
