Havells India Ltd. has partnered with WPP Media to launch Havells mYOUsic, a talent development initiative aimed at discovering and nurturing grassroots musical artists across India.
The program will cover singing, lyric writing, music composition, and music direction. Shortlisted participants will take part in an immersive bootcamp covering creativity, copyright, publishing, and industry frameworks. The program aims to produce and release 25 original songs within the same calendar year. The initiative is described as a multi-city, multi-year movement.
The first phase, held in Delhi, drew over 250 on-ground entries and over 100 online entries. Havells mYOUsic subsequently expanded to Indore, where an on-ground audition was held on April 5, 2026, at Sage University. The Indore audition saw over 200 artists participate, including singers, composers, lyricists, and producers presenting original work and engaging directly with mentors through a structured and interactive audition experience. The initiative will be expanded to more cities, to be announced shortly.
Havells India and WPP Media have a partnership spanning over two decades.
“Havells has been committed to enhancing lives, and with Havells mYOUsic, we extend this philosophy to the vibrant world of Indian music, we believe that immense musical talent resides in every corner of our country, often unheard and unrepresented,” said Mukesh Kumar Jain, Vice President at Havells India Ltd.
“Havells mYOUsic is our commitment to providing these artists with the direction, exposure, and most importantly, the knowledge and rights to own their craft and build long-term creative futures. It’s about empowering individuals to truly say, ‘YOU CAN DO MUSIC.'”
“Havells mYOUsic embodies a commitment to genuine cultural impact, illustrating how a brand can play a meaningful, long-term role in supporting the music ecosystem,” said Vinit Karnik, Managing Director, Entertainment, Sports, Partnership and Content.
“It strategically deploys social channels, influencer collaborations, and targeted media outreach to amplify emerging talent with unparalleled reach. Far more than a fleeting campaign, this initiative establishes the enduring foundation of a music IP focused on empowering artists through ownership, rights awareness, and sustained career pathways. It’s a strategic move beyond mere talent discovery, towards robust career development.”
