South Korean appliance brand CUCKOO has appointed actor and recording artist Lee Junho (이준호) as its Global Brand Ambassador. The appointment expands an ambassadorship that began in Korea in 2022 to a global scale.
The announcement coincides with CUCKOO Singapore’s 2026 brand theme, “Creating Healthier Homes, Every Day.”
“We are incredibly proud to welcome Lee Junho as our global brand ambassador, becoming the face of the brand in Singapore and beyond,” said Anthony Chua, Country Head and Director at CUCKOO Singapore.
“His values, including his dedication, discipline, and a genuine care for the people around him, are a perfect reflection of what CUCKOO stands for every day. This year, our message to every household is simple: ‘Creating Healthier Homes, Every Day'”.
Lee Junho is an actor and recording artist whose work has drawn audiences across Asia, Japan, and Latin America. His 2021 performance in the historical romance drama The Red Sleeve earned him the Baeksang Arts Award for Best Actor — which the press release describes as the first time a male singer-turned-actor had won the Best Actor award in the TV category at the Baeksang Arts Awards — as well as the Best Actor Award at the 34th Korean PD Awards. His lead role in the 2023 romantic drama King the Land followed, and his starring role in the Netflix superhero drama Cashero (2025) reached the global Top 10 Non-English TV chart.
In August 2025, Lee Junho established his own independent label, O3 Collective.
“Having journeyed with CUCKOO since 2022, I have long admired the brand for the way it has made healthy living accessible and meaningful to families everywhere,” said Lee Junho.
“It is a privilege to now take this partnership to a global scale. Being entrusted as the face of this brand is something I take great pride in. I am honoured to champion CUCKOO Singapore theme of ‘Creating Healthier Homes, Every Day’ and hope that together, we can inspire everyone to stay #HealthierTogether by taking care of themselves and the ones they love — starting from the heart of every home.”
