Brainwaves, an AI platform, has launched to help marketing and creative teams turn research and brand knowledge into clearer, sharper direction for their work, faster.
The company notes that the job of marketing has become more complicated, with those tasked with strategic decision-making facing risks around fragmented branding, being too slow to act, and marketing that does not hold across disciplines, partners, and execution. Using multiple specialist AI agents in parallel, Brainwaves acts as an agency of agents to simplify and speed up strategy for in-house marketers and their agencies.
Brainwaves is the product of its founders’ experiences, who have spent decades in marketing and tech and saw an opportunity for AI to solve challenges faced by marketing practitioners.
CEO Jamie Brownlee has spent 20 years across client and agency roles, most recently as CMO of Euronews. CTO Tom McKenzie is a technical leader and one of the founding engineers at Mr. Yum. CCO Ben Crawford has over two decades of agency leadership experience, having led clients across APAC.
“Marketers and creative teams face an impossible choice: move slowly and get the strategy right, or move fast and risk wasting millions on ineffective marketing. AI means brands can produce more content, in more markets, faster than ever. But without sharper direction, faster execution just means more spend on ineffective marketing and the rework that follows,” said Brownlee.
“We’re building Brainwaves for modern brand thinkers who are already moving strategy from a slow process that briefs the creative, to an always-on capability that fuels it. We do that by connecting brand intelligence to the creative process and closing the gap between insight and idea.”
While AI has made content production much faster, deciding what to say and why remains slow, says the company. For teams running activity across multiple markets, audiences, and agency partners, this compounds. The same research is pulled together multiple times by different teams, and context gets lost between the people setting strategy and those executing it.
“Most smart marketers are already looking to AI to help solve this, but are relying on generic LLMs, which just accelerate the problem, generating outputs that look strategic but lack any specific depth that is needed to create consistent and distinctive work,” said Co-founder and CCO, Ben Crawford.
“Meanwhile, brands are sitting on data and intelligence about their category, their customers, and themselves, as well as research, audits, past strategies, and cultural context. Still, it rarely reaches the people doing the day-to-day work.”
Co-founder and CTO, Tom McKenzie, added: “Most AI tools give every brand the same answer. We’ve designed secure, enterprise-grade infrastructure for strategic marketing, which compiles and ingests brand research, positioning, and competitive intelligence, and leverages a powerful team of specialist agents executing in parallel. Strategy stays connected to the data sources, workflow tools, and established methodologies teams already rely on.”
“We’re building the alternative to dropping prompts into chat apps: the most capable models available, equipped with the architecture and capability to actually deliver — purpose-built for how modern marketing strategy teams actually work.”
According to the company, early pilots have reduced time-to-brief by up to 70%, and more than 200 agency strategists already use the platform in 20 or more countries.
