Air New Zealand Celebrates Māori Culture in its New Safety Video

Air New Zealand has launched a new safety video highlighting the story of the Tiaki Promise – a message that encourages international visitors to care for New Zealand’s place, culture, and people.

This five-minute video comes with Air New Zealand’s recent announcement of the resumption of direct flights from Singapore to Auckland, with 14 weekly flight services to meet the demand for flights between the two destinations.

Filmed across six locations, the story follows Tiaki, a young man who boards a waka rererangi (flying canoe) and sets off on an adventure across Aotearoa (Māori-language name for New Zealand).

 
 

With the help of Air New Zealand and “Julie”, he visits four Māori guardians including Papatūānuku (the land), Tangaroa (sea), Tāne Mahuta (forest) and Ranginui (sky). Along the way, he seeks advice from these guardians on how better to look after them.

Air New Zealand Chief Customer and Sales Officer Leanne Geraghty says as people start to return to Aotearoa, this safety video is an invitation to them to act like guardians while they’re here.

 
 

“We want tourism to build back better than it was before and part of that is to share with our visitors a sense of kaitiaki – to encourage them to act like guardians of our country. Our Safety Videos are world renowned and through them, we have an opportunity to educate and inspire ourselves, our customers and Aotearoa on the importance of Tiaki and everything it stands for. It’s about being good hosts, and good visitors.

“Julie’s character in the safety video is there to show that caring for New Zealand isn’t something Tiaki can do alone. It requires all of us to follow the Promise and commit to protecting Aotearoa for future generations to come.

“I’d like to thank Pou Tikanga and storyteller, Joe Harawira, New Zealand Māori Tourism and the New Zealand Māori Arts & Crafts Institute for guiding us, right from concept to the building of the waka, and the cultural formalities we followed throughout. The collaborative effort has helped us share this story and the principles of Tiaki authentically.”

The airline worked closely with the New Zealand Māori Arts and Crafts Institute to design the waka and its carvings. From there it was taken to the various filming locations and flown on wires to create real shadows and textures for post-production.

Cutting-edge LED stage screens, used in The Mandalorian TV series, helped to bring the legends of Māori culture to life, and it was this motion technology that created a seamless shift from the real world to the fantastical.

The Tiaki and the Guardians safety video will be onboard from Monday, 9 May 2022. Travellers who wish to visit Aotearoa can head to https://www.airnewzealand.com.sg/ to book their flights today.

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