If you’ve been wondering what it’s going to cost you to the expected advertising-supported tier from Netflix, it reportedly good be about half as much as what you’re paying now. According to a report in Bloomberg, you’re looking at shelling out around $7 to $9 a month, which is half as much as its current, most-popular plan at $15.49 monthly with no commercials.
Bloomberg added that Netflix plans to sell about four minutes of commercials per hour for the ad-supported service, which is much less than that of its peers, according to people familiar with the company’s plan who spoke with the publication.
The goal, according to the sources, is to attract subscribers who are willing to watch some ads in exchange for a lower monthly rate.
As Bloomberg writes:
The company will show advertisements before and during some programs, but not after. It’s also telling advertisers it wants to make smaller deals upfront so it doesn’t overpromise and overwhelm viewers with the spots, said the people, who declined to be identified because the discussions are private.
The report added that Netflix plans to “introduce its new cheaper option during the final three months of the year in at least a half dozen markets,” while the company has previously said the full rollout could possibly come early next year.
