Global apparel retailer UNIQLO announced the launch of a new collaboration with Danish womenswear designer Cecilie Bahnsen, presenting a 2026 Spring/Summer collection based on the concept of “Shapes of Poetry.”
The collection combines Cecilie Bahnsen’s design and craftsmanship with UNIQLO’s commitment to comfort and materials, presenting womenswear for everyday wear, said the brand adding that the essence of Cecilie Bahnsen is expressed through iconic floral motifs and voluminous sleeves with frills and shirring.
“I’m so happy to be collaborating with UNIQLO for the first time,” said Cecilie Bahnsen.
“I’ve always designed pieces to be lived in, worn and cherished every day, just as all UNIQLO LifeWear embodies. I’m very excited to be able to share that with so many women and girls around the world through this collection. Working with Maria and Louise Thornfeldt on the campaign has felt extremely special; they so naturally embody the sisterhood at the heart of Cecilie Bahnsen and everything we hoped this collection could express.”
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“Our collaboration with Uniqlo marks a key milestone in our partnership strategy,” said Mie Marie Ejdrup, Cecilie Bahnsen CEO.
“Following Uniqlo’s previous collaborations with high-end true creatives, we are in incredible company and it has been a long-time dream to work with Mr. Yanai, Mr. Katsuta and the rest of the brilliant Uniqlo team on a timeless collection for women and kids. Luxury should also be for everyday and this is what we bring forward in this collaboration.”
“Around the time UNIQLO opened its first store in Denmark in Copenhagen in 2019, I had an opportunity to meet Cecilie by chance,” said Yukihiro Katsuta, Fast Retailing Group Senior Executive Officer and Head of R&D for UNIQLO.
“I was immediately drawn to her approach to craftsmanship and hoped that one day we might have the opportunity to create something together. Seven years on, that long standing connection has finally come to fruition in the form of this collaboration. This collection reinterprets the warmth and handcrafted sensibility of Cecilie Bahnsen through a distinctly UNIQLO perspective.”
