After two years of growth in its Haymarket office, Today the Brave has relocated to Hibernian House, a heritage-listed creative hub in Sydney.
Hibernian House is a five-storey building known for its eclectic community of artists and performers. The space is described as having “more murals than meeting rooms” and serves as a hive of reinvention for creatives across disciplines.
Built in 1928, the building has housed tailoring workshops and was part of the Surry Hills rag trade during the 1980s. It is now home to tattooists, musicians, painters, photographers, and performers. Its walls feature layers of street art that have accumulated over decades.
“Hibernian has been a creative haven for decades. In a world where creativity can feel fragile, this place shows what happens when you give it the freedom to grow without fear,” said Vince Osmond, Creative Partner, Today the Brave
“I’ve always believed that the most interesting brands don’t just talk about culture – they contribute to it. So for me, Hibernian House isn’t about office space, it’s about embedding ourselves in the heart of creativity,” added Jade Manning, Creative Partner, Today the Brave.
The move is more than just a change of address, the agency said. Today the Brave see Hibernian as a platform where exhibitions, merch drops and events will bleed from agency culture into Sydney’s streetscape.
“Hibernian isn’t perfect, and that’s the point. In a world obsessed with polished facades, we’ve chosen a space that’s raw, uneasy and endlessly creative. It’s already sparking creative changes we’d never have expected,” said Jaimes Leggett, Managing Partner, Today the Brave.
