M Digital has launched That F*cking Marketing (TFM) Podcast, an audio series focused on marketing in Australia.
The series opens with an origin story featuring CEO Taylor Fielding and Chief Commercial Officer Mathew Fielding. They discuss why the agency was created, how $6 billion in ad spend is wasted annually in Australia, and what the industry keeps getting wrong. The podcast is releasing one new episode a week for its first season, with three episodes available at launch, including guests Mamamia CEO Natalie Harvey and Blondee Salons Founder Faith Williams.
“We’re certainly not short of points of view in this industry, but it does feel like we are getting short of honest ones, said Harvey.
“The best conversations usually happen off the record, at the back of the room or over a coffee when people finally stop pitching and start talking. That’s why I jumped on the show. It actually feels like the after-party truth. It was the most fun I’ve had talking shop in a while.”
“We’ve spent years advising clients on the power of digital audio, because we’ve seen how engaged, loyal and action-oriented those audiences become. Now we’re betting our own production budget on it,” added Fielding.
“We wanted to create something the industry was missing. Focusing on transparent, unfiltered conversations about what’s working, what’s not, and the myths in between.”
Episodes are available now wherever listeners access their podcasts.
