Vaseline Verified

The One Show 2026 Announces Finalists, with APAC Led by Ogilvy Singapore and VML Sydney

APAC’s 204 finalists are led by Japan with 39, followed by Australia with 35, India and Singapore with 29 each, China with 25, and South Korea with 15.

The One Club for Creativity has announced the entries from 51 countries and regions selected as finalists for The One Show 2026, including 204 from APAC.

Ogilvy Singapore and VML Sydney are tied for the most finalists in the APAC region, with 13 each. Ogilvy Singapore’s finalists are for Vaseline “Vaseline Verified,” while VML Sydney’s entries are for “The Hidden Eye Test” on behalf of 1001 Optometry.

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Dentsu Inc. has 12 finalists, including three for the Japan Aerospace Exploration Agency “Fueled by Imagination.”

Motion Sickness has nine finalists, including five for “The Māori Roll Call” on behalf of Whānau Ora.

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BLKJ Havas Pte Ltd Singapore and Ogilvy Mumbai each have seven finalists. BLKJ Havas Pte Ltd Singapore includes four for Haraku Ramen “One Noodle,” while Ogilvy Mumbai has three for Brooke Bond Taj Mahal Tea “Chai Bansuri – The Tea Flute.”

Leo India Mumbai and TBWA\Hakuhodo each have six finalists, and Bear Meets Eagle On Fire has five.

APAC’s 204 finalists include Japan with 39, Australia with 35, India with 29, Singapore with 29, China with 25, South Korea with 15, New Zealand with 11, Thailand with 11, Malaysia with six, Hong Kong SAR China and the Philippines with four each, Bangladesh with two, and Taiwan and Vietnam with one each.

One Noodle

Global Tally

Globally, Rethink Toronto has 47 finalists. Uncommon Creative Studio London has 34 finalists, followed by Apple Cupertino, FCB Chicago, and VML New York with 26 each. Courage Inc. Toronto has 23, Area 23 has 21, and LePub Mexico has 20.

All finalists will receive Gold, Silver, or Bronze Pencils or Merits, to be announced during Creative Week 2026 on May 14 and presented at the awards ceremony on May 15 at Cipriani Wall Street in New York.

 

You can view the entire list of finalists here.

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