Creative agency TBWA HAKUHODO received eight awards at ADFEST 2026, including four Silver Lotuses and four Bronze Lotuses.
Among the awards, “CHEER SIGNS,” developed for the Tokyo Metropolitan Government, received three Silver Lotuses in the Entertainment, PR, and Design categories.
Developed for the 100th anniversary of the Deaflympics, “CHEER SIGNS” is a “visual cheering style” designed for deaf athletes competing without sound.
Co-created with the Deaf community and active deaf athletes, the project replaces sound-based cheering such as applause and shouting with a visual system that enables messages of support.
In the healthcare sector, “Smart Eye Camera” for OUI Inc. received Bronze Lotuses in the Design and Sustainable Lotus categories.
The iPhone-based ophthalmic medical tool is designed to support medical care and increase access to ophthalmological services.
“The Sync Ad” for Suntory Holdings received a Silver Lotus in the Outdoor category.
“Sounds Human” for the Japan Philharmonic Orchestra received a Bronze Lotus in the Film Craft category.
Award Details
TITLE: CHEER SIGNS (Client: Tokyo Metropolitan Government)
- Silver Lotus: ENTERTAINMENT LOTUS / Diversity & Inclusion in Entertainment
- Silver Lotus: PR LOTUS / Breakthrough in PR
- Silver Lotus: DESIGN LOTUS / Inclusive Design
- Bronze Lotus: ENTERTAINMENT LOTUS / Breakthrough in Sports
TITLE: Smart Eye Camera (Client: OUI Inc.)
- Bronze Lotus: DESIGN LOTUS / Product Design: Innovative Design
- Bronze Lotus: SUSTAINABLE LOTUS / Health & Well-Being
TITLE: THE SYNC AD (Client: Suntory Holdings)
- Silver Lotus: OUTDOOR LOTUS / Breakthrough in Outdoor
TITLE: Sounds Human (Client: Japan Philharmonic Orchestra)
- Bronze Lotus: FILM CRAFT LOTUS / Breakthrough in Production
