Wipro Consumer Care & Lighting has launched a new campaign for its Santoor Lime soap, created by Tilt Brand Solutions, centered on the idea of energy recovery during the summer season.
The campaign film follows a woman moving between her roles as a teacher and a mother. The campaign film uses a low-battery metaphor to frame the shift from feeling drained to recharged, with Santoor Lime positioned as the trigger for that recovery.
“We have strengthened our freshness proposition by combining the benefits of three ingredients of Lime, Aloe & Menthol for a more complete and refreshing experience,” said S. Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting.
“The campaign reflects this by bringing alive a relatable moment of transition – from feeling drained to feeling ready to take on the day again.”
“The campaign brings alive the idea of moving beyond simple freshness to feeling recharged,” said Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions.
“Using the metaphor of a battery running low and powering back up, the film captures the dip in energy through the day while balancing multiple responsibilities. This helps dramatize the shift from feeling drained to recharged in a way that is both simple and relatable.”
